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  1. 01/01/2011    MarketFirst product offer ends Q2 2011

  2. 01/01/2011    Net Promoter Score campaign on our dime (extended through Q1/11)

MarketFirst Q1 2011 promotion

If you've been waiting for the right time or an incredible deal to launch a marketing automation project, you're in luck.MarketFirst, a leading marketing automation solution that competes head on with feature-rich solutions such as Aprimo, Unica and Eloqua, is now available at an incredible end-of-year reduction. Imagine being able to deliver to your organization the marketing automation processes and functionality you know you need, and have been asking your CEO to approve,for a fraction of what you would have paid a year ago.

MarketFirst is available as an on premise or SaaS solution. Looking for a smaller foot print SaaS-based marketing automation solution? Let us show you MarketBright,  also a feature rich, easy to deploy and use marketing automation platform with integration to Sales Force.

It's no longer a secret that online marketing and marketing process automation, coupled with CRM, provide a powerful combination for increasing your hit rates and improving lead generation while substantially reducing time and resources needed to execute marketing campaigns. Now's the time to own a world class eMarketing solution for a rate comparable to the price of the simple outbound email product you didn't buy because it didn't meet your needs.

You've waited long enough!! Start building your Q1 pipeline.

Call 617-398-0445 or write for a quote or to arrange an online demonstration.


Get started with your Net Promoter Score program, on our dime

We had such a strong response to our special promotion to help MarketFirst users get started with their own Net Promoter Score program on our dime that we decided to extend the offer through the end of the year.

Brian Sutter, Director of marketing at Wasp Barcode says "We use NPS on our MarketFirst marketing automation platform to motivate our organization to gain a more intense focus on delivering better products and service to customers. It rallies our higher level teams and departments to perform and deliver actionable steps to increase Promoters and decrease Detractors. It also rallies our front line teams to execute the actionable steps more efficiently and effectively. Finally, surveying and calculating NPS is simple and in our case automated. Most importantly, it allows us to directly compare ourselves to others using the same question, rating scale, and calculation and make changes, if necessary, to compete."

Why is Meitasoft offering a free NPS campaign?

We strongly believe that your company, like Wasp Barcode, will benefit by adopting an NPS program. We are making this investment in order to introduce you to Meitasoft. We believe that once you've experienced our dedicated team of expert marketing automation professionals a profitable relationship will follow.

Interested? Call or email Meitasoft today to find out more. 

What is NPS?  

NPS is a customer loyalty metric introduced in the 2003 Harvard Business Review article "The One Number You Need to Grow". The most important benefits of this methodology are derived from simplifying and communicating the objective of creating more "Promoters" and fewer "Detractors". Net Promoter methodology can reduce the complexity of implementation and analysis frequently associated with measures of customer satisfaction, providing a stable measure of business performance that can be compared across business units and even across industries, and increasing interpretability of changes in customer satisfaction trends over time.

Companies obtain their Net Promoter Score by asking customers a single question on a 0 to 10 rating scale: "How likely is it that you would recommend our company to a friend or colleague?" Based on their responses, customers can be categorized into one of three groups: Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter score. A score of 75% or above is considered quite high. Companies are encouraged to follow this question with an open-ended request for elaboration, soliciting the reasons for a customer's rating of that company or product. These reasons can then be provided to front-line employees and management teams for follow-up action.Proponents of the Net Promoter approach claim the score can be used to motivate an organization to become more focused on improving products and services for customers. They further claim that a company's Net Promoter Score correlates with revenue growth.  .

What do you get?

This NPS campaign offer is designed for your MarketFirst® platform and includes everything needed to start your company's NPS program.

We'll guide you and set up your initial NPS campaign and audience. Your campaign will be tested and launched and your NPS score card report will be created. Later you may wish to extend the campaign to continuously and automatically sample all your existing customers, new product sales, and your customer's interactions with your customer care or service organization. You may even want to extend your NPS process to include a negative response alert. You set the threshold for the score that will trigger an instant email alert. This provides you with an opportunity and the context to intervene quickly and hopefully turn your detractor around.

Call 617-398-0445 or write for a quote or to discuss ways we can help you add NPS sampling to you marketing mix.

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