Mobile and Social Marketing
Tough economic times like this call for inovation
This generation of tech-savvy consumers
and business people want a close a relationships
with organizations that utilize the latest in multi-channel
communications - Mobile Text, IM, Email, Social Networks, and Blogs.
You see mobile keyword technology all over TV and hear it on the
radio every day. You see it advertised in magazines, newspapers,
blogs, websites, and all over billboards. You see business people
using smart phone everywhere, during every hour. There's a reason why large
corporations utilize mobile marketing – it WORKS! People update
their profiles to opt-in to receive mobile messages or text your
custom mobile key to 69302 to join your mobile distribution
list. Then an automated response is texted back to them with your
customized welcome offer. Later, you can send them important text
alerts, news, and promotions, resulting in huge and immediate
response rates that you can't experience with email marketing alone.
It's time to get your business out of its economic slump by finding
new ways to reach your customer base using your MarketFirst platform
for personalized batch or triggered message creation and processing
combined with an SMSC (small message service center) provider and
optionally, with a Social Network solution provider. Email alone is
getting OLD and clearly not as effective anymore. Your audience is now flooded
with emails all the time, and they go unread much like all of those
direct mail pieces you throw away every single day. Don't your
messages deserve instantaneous delivery, attention, and immediate
response in this day and age of electronic distractions? Save time,
agony, and money by learning to use an easy integrated service that
can do it all.
Mobile marketing advantage
- Mobile devices are now ubiquitous
- All mobile phones support the use of SMS (small message service) messaging and consumers trust SMS technology
- 57% of mobile users text and that
number is growing rapidly across all age groups
Mobile marketing is extremely effective
The very nature of mobile marketing makes it
effective; consumers need to opt-in to receive marketing messages;
they trust you as a messaging source and this makes them highly
qualified sales prospects and more likely to respond to your
message. Because your mobile marketing message is permission based,
consumers are far more likely to read the message and therefore to
respond. Most people read a SMS within 15 minutes of receiving
and respond within 60 minutes - this is a very high response rate.
Mobile marketing messages are sent
instantaneously to consumer's most personal communication device,
their mobile phones and in a non-intrusive manner, they can read it
at their convenience.
Mobile marketing is cost-effective and affordable
This is one of the most cost-effective marketing mediums available with targeted mobile marketing campaigns. Mobile messaging radically reduces the production and distribution cost of marketing messages.
How to build your mobile database
- Ensure your MarketFirst website has a mobile sign-up box as well as email ones. Capture mobile numbers and mobile opt in preferences.
- Advertise your new SMS service in print and radio mediums with either a link to you mobile registration page or a SMSC provider’s custom mobile keys to build your mobile database.
- Offer a VIP service through SMS alerts with exclusive news.
- Competitions - run "text-to-win"
competitions whereby customers reply to SMS questions. This
mechanism can also be used for customer profiling.
Mobile marketing is great for lead nurturing and added-value services
The benefits of using mobile marketing lead nurturing campaigns far
outweigh the costs. Just some of the ways in which you can add value
to your existing offering is to allow customers to SMS for
after-hours assistance, to offer a SMS call-back service to cut time
spent in phone queues and to offer a SMS service to deal with
complaints. Notification alerts such as confirmations, appointment
reminders and offer invaluable service to your customers.
Allow customers to interact directly with your company through SMS
polls on customer service or market research gives a strong basis
for understanding customer needs better enhancing your ability to
service your target market. Customers that have lapsed can also be
lured back to using your services or products through special
incentives offering via mobile.
Mobile Marketing Uses:
We want you to have the most effective MarketFirst campaign
possible, so we have put together some typical uses of mobile
campaign
- Lead nurturing
- Special offers/promotions
- Win back with incentives
- Invitations
- Inbound mobile key number registration
- Replies/confirmations
- Appointment reminders
- Subscriber event notifications
- Alerts/Updates
- Off hours complaints
- News
- Include links drive to your web pages or provide map/location info
- Coupons
- Voting
- Customer satisfaction surveys
Like email, your MarkeFirst
campaigns can send bulk or trigger based personalized text messages.
Interested? We encourage
you to experiment with a pilot approach. allows you to conduct a low cost/risk experiment:
Step 1: Objectives – Define your goals and audience (increase
revenue, promote a product, boost traffic, etc)
Step 2: Strategy – Create a desirable offer or promotion that
is relevant and engaging to consumers with an opt-in call to action
on the mobile channel. Promote your mobile channel within your
campaigns and registration pages.
Step 3: Implementation – Set up mobile messaging for
MarketFirst and build out your pilot campaign. We will review
your needs and budget for text messaging and select a SMSC gateway
solution provider. Here are some of the questions you need to
consider:
What is your expected daily volume of messages to be sent?
Would you require bi-directional messaging service?
What is your expected average traffic (messages per minute)?
Do you require an interactive UI in addition to MarketFirst to send
batch and triggered messages
Finally, you should decide what are your contract preferences and/or
expectations. Do you require additional channels for IM or social
network postings.
Step 4: Analytics – Measure your results against marketing
objectives and costs to determine return-on-investment.
Call 617-398-0445 or write to discuss ways we can help you add mobile and social marketing to your campaign mix.
Visit the resource bar on the right down load our white paper
Did you know?
- Mobile devices and smart phones are now ubiquitous
- All smart phones support the use of SMS (small message service) messaging and consumers trust SMS technology
- 57% of mobile consumers and
business people text and that
number is growing rapidly across all age groups
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