Campaign Execution Outsourcing
Wondering if campaign execution outsourcing is right for you? Here's
how to know when it's the right time to examine this option and how
you'll benefit in the long run.
Outsourcing within the online marketing industry is a trend that has
been developing for the past several years. For many companies, both
large and small, outsourcing certain functions like campaign
execution makes more sense than keeping these tasks in-house. The three essential questions of "when," "what," and
"why" will be explored to help guide you to making the best decision
for your company.
When should I outsource campaign execution operations?
When marketing teams are overwhelmed with campaign execution
When marketing teams are constantly burdened by the execution phase
of an online campaign, they are unable to focus on higher level
tasks like strategy and creative. Campaign execution is a mid to
lower level responsibility that is typically handled by entry-level
employees. However, because it is a time-intensive process, the task
often falls to mid- and high-level staff.
Let's face it, full on marketing automation is complex and requires
technical skills that are not typically found in marketing
departments. Working with IT only adds cost to marketing budgets and
creates a bottleneck preventing you from accomplishing your goals.
When marketing teams are not meeting accountability demands
Analyzing a campaign is another time-intensive process, just like
executing one. Analysis can be broken into two parts: reporting and
analysis.
Like campaign execution, reporting takes up a large percentage of
entry-level employees' time. With the growing array of online
marketing metrics that have been introduced to the industry,
marketing executives are now requesting more aspects of a
campaign to be monitored.
Campaign analysis requires the attention of mid- to high-level staff
who are proficient in online marketing metrics. In order to stay
current with online marketing data trends, a company needs to expend
an adequate amount of resources to housing experts, the cost of
which can be high.
In terms of marketing execution operations, what functions can I outsource?
Campaign design, development and optimization
The initial setup, targeting, and development in an online
marketing campaign can be a key target for outsourcing, provided the
outsourcing company has the domain expertise. It is therefore
important to pick the right company because the wrong generic
outsourcing company will actually force you to lose money while you
teach them marketing automation or your platform tools.
Data pulls and day-to-day campaign reporting
Throughout the campaign, data needs to be extrapolated and recorded.
This process is necessary for your records to justify or increase
your budget and prove your performance to Sales. This task takes up
time and can often be the sole responsibility for a few team
members.
What are some of the benefits of outsourcing online marketing execution operations?
Scalability
In order to scale efficiently, a marketing team must be able to run
more campaigns to generate more new leads and new sales or deepen
relationships. Outsourcing can act as a buffer that allows existing
employees as well as new hires to tackle their increasing
responsibilities to be able to increase the number and quality of
campaign run per year. Outsourcing can also free you from the
dependency on IT support, which is usually are barrier to
scalability.
Revenue
When mid- to high-level marketing team members are spending their
time with low-level tasks, a marketing group is not getting the
return it should on these employees. When the weight of these
responsibilities is relieved, team members are able to utilize their
time more efficiently, and the company will see revenues increase.
Costs
Recruiting and employment expenses can accumulate quickly when every
marketing team requires a group of entry-level professionals for
campaign execution and reporting. Marketing can significantly cut
costs by outsourcing the bulk of these low-level functions.
Expertise
The focus of most marketing organizations is on campaign strategy
and creative, which is a model that does not support in-house teams
of online marketing data experts, especially those with marketing
automation skills. Furthermore, true expertise in this emerging
field is hard to come by. Partnering with an marketing automation
services company that focuses entirely on online marketing allows an
company to tap experts with knowledge of online marketing automation
-- for a fraction of the cost.
Meitasoft Advantage
Meitasoft is expert in campaign execution having delivered every
type of online marketing automation project for large and small
companies, across all industries in the US, Canada, and Europe for over 10 years.
Meitasoft offers a low cost campaign execution outsource service.
Typical cost savings are minimally 30% and are typically quantified
as a reduction in labor requirements or a reduction in head count
marketing and IT head count or a redistribution of hours to
accomplish more.
Call us now at
617-398-0445
or send us an
email and ask to set up your initial consultation.
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