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Mobile and Social Marketing

Tough economic times like this call for inovation

This generation of tech-savvy consumers and business people want a close a relationships with organizations that utilize the latest in multi-channel communications - Mobile Text, IM, Email, Social Networks, and Blogs.

You see mobile keyword technology all over TV and hear it on the radio every day. You see it advertised in magazines, newspapers, blogs, websites, and all over billboards. You see business people using smart phone everywhere, during every hour. There's a reason why large corporations utilize mobile marketing – it WORKS! People update their profiles to opt-in to receive mobile messages or text your custom mobile key to 69302 to join your mobile distribution list. Then an automated response is texted back to them with your customized welcome offer. Later, you can send them important text alerts, news, and promotions, resulting in huge and immediate response rates that you can't experience with email marketing alone.

It's time to get your business out of its economic slump by finding new ways to reach your customer base using your MarketFirst platform for personalized batch or triggered message creation and processing combined with an SMSC (small message service center) provider and optionally, with a Social Network solution provider. Email alone is getting OLD and clearly not as effective anymore. Your audience is now flooded with emails all the time, and they go unread much like all of those direct mail pieces you throw away every single day. Don't your messages deserve instantaneous delivery, attention, and immediate response in this day and age of electronic distractions? Save time, agony, and money by learning to use an easy integrated service that can do it all.

Mobile marketing advantage

  • Mobile devices are now ubiquitous
  • All mobile phones support the use of SMS (small message service) messaging and consumers trust SMS technology
  • 57% of mobile users text and that number is growing rapidly across all age groups

Mobile marketing is extremely effective

The very nature of mobile marketing makes it effective; consumers need to opt-in to receive marketing messages; they trust you as a messaging source and this makes them highly qualified sales prospects and more likely to respond to your message. Because your mobile marketing message is permission based, consumers are far more likely to read the message and therefore to respond. Most people read a SMS within 15 minutes of receiving and respond within 60 minutes - this is a very high response rate.

Mobile marketing messages are sent instantaneously to consumer's most personal communication device, their mobile phones and in a non-intrusive manner, they can read it at their convenience.

Mobile marketing is cost-effective and affordable

This is one of the most cost-effective marketing mediums available with targeted mobile marketing campaigns. Mobile messaging radically reduces the production and distribution cost of marketing messages.

How to build your mobile database

  1. Ensure your MarketFirst website has a mobile sign-up box as well as email ones. Capture mobile numbers and mobile opt in preferences.
  2.  Advertise your new SMS service in print and radio mediums with either a link to you mobile registration page or a SMSC provider’s custom mobile keys to build your mobile database.
  3. Offer a VIP service through SMS alerts with exclusive news.
  4. Competitions - run "text-to-win" competitions whereby customers reply to SMS questions. This mechanism can also be used for customer profiling.

Mobile marketing is great for lead nurturing and added-value services

The benefits of using mobile marketing lead nurturing campaigns far outweigh the costs. Just some of the ways in which you can add value to your existing offering is to allow customers to SMS for after-hours assistance, to offer a SMS call-back service to cut time spent in phone queues and to offer a SMS service to deal with complaints. Notification alerts such as confirmations, appointment reminders and offer invaluable service to your customers.

Allow customers to interact directly with your company through SMS polls on customer service or market research gives a strong basis for understanding customer needs better enhancing your ability to service your target market. Customers that have lapsed can also be lured back to using your services or products through special incentives offering via mobile.

Mobile Marketing Uses:

We want you to have the most effective MarketFirst campaign possible, so we have put together some typical uses of mobile campaign

  • Lead nurturing
  • Special offers/promotions
  • Win back with incentives
  • Invitations
  • Inbound mobile key number registration
  • Replies/confirmations
  • Appointment reminders
  • Subscriber event notifications
  • Alerts/Updates
  • Off hours complaints
  • News
  • Include links drive to your web pages or provide map/location info
  • Coupons
  • Voting
  • Customer satisfaction surveys

Like email, your MarkeFirst campaigns can send bulk or trigger based personalized text messages. 

Interested? We encourage you to experiment with a pilot approach. allows you to conduct a low cost/risk experiment: 

Step 1: Objectives – Define your goals and audience (increase revenue, promote a product, boost traffic, etc)

Step 2: Strategy – Create a desirable offer or promotion that is relevant and engaging to consumers with an opt-in call to action on the mobile channel. Promote your mobile channel within your campaigns and registration pages.

Step 3: Implementation – Set up mobile messaging for MarketFirst and build out your pilot campaign.  We will review your needs and budget for text messaging and select a SMSC gateway solution provider. Here are some of the questions you need to consider:

What is your expected daily volume of messages to be sent?

Would you require bi-directional messaging service?

What is your expected average traffic (messages per minute)?

Do you require an interactive UI in addition to MarketFirst to send batch and triggered messages

Finally, you should decide what are your contract preferences and/or expectations. Do you require additional channels for IM or social network postings.

Step 4: Analytics – Measure your results against marketing objectives and costs to determine return-on-investment. 

Call 617-398-0445 or write to discuss ways we can help you add mobile and social marketing to your campaign mix.

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Did you know?

  • Mobile devices and smart phones are now ubiquitous
  • All smart phones support the use of SMS (small message service) messaging and consumers trust SMS technology
  • 57% of mobile consumers and business people text and that number is growing rapidly across all age groups

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