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Marketing Automation Pilot Program

Need to understand whether marketing automation can really deliver the incremental changes you need?

We've designed a "pilot program" to help you justify an investment in Marketing Automation.

The key to motivating an organization to adopt an automated marketing approach is to prove, by formal method, that the principles and benefits of marketing automation can be realized. Our 9 step justification approach is designed to capture the financial benefits for your CFO and also the means to demonstrate a measureable proof program. The proof program demonstrates the concepts and supports accurate measurements of the effectiveness of the application of marketing automation against an existing manual marketing process. It can also be used to evaluate the technology platform’s ability to support your company’s marketing automation needs within your existing IT infrastructure. The latter can highlight changes needed derive the benefits adopting marketing automation.

The pilot approach covers

  1. Discovery and Return On Marketing Automation Investment (ROMI)
  2. Demonstration; a small proof of concept vehicle is created to educate and gain support  
  3. Pilot; provides a fully functional program as the means to measure feasibility and effectives
  4. Wrap up; answers the question where do we go from here

Visit the resource bar on the right down load our white paper. We can provide a 15 minute orientation call to help you get started.

Call 617-398-0445 or write for to discuss ways we can help you justify your Marketing Automation pilot.