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Justifying your marketing automation investment

If you've been searching for the best way to justify how Marketing Automation can pay off for your company, look no further.

The key to motivating your executive leadership team to adopt an automated marketing approach is to prove, by formal method, that the principles and benefits of marketing automation can be realized right away. Our six step approach is designed to capture so much financial benefit that your CFO will become your strongest ally.

To get started, download a free copy of our comprehensive Marketing Automation justification workbook. It includes all the ways that you can leverage marketing automation to increase revenue, improve marketing effectiveness and reduce costs.  Combined, all these benefits provide the ROI justification you need to get your whole executive team behind this project.

Need help? Call or write to schedule a 15 minute "orientation" session to get you on your way to generating your own Marketing Automation justification.

Complete Marketing Automation Lifecyle Support

Meitasoft has the tools and expertise to help you build your business case.  If your purchase gets approved, then the fun really begins. 

You are on the right track if your next step is requirements gathering.  A good place to start is figuring out the type of campaigns you’d like to run. There are some great capabilities in marketing automation software that you may not even be aware of, so consider letting Meitasoft help you with the requirements gathering stage.  If your requirements are complete, then it’s time to begin mapping your requirements (and budget) to available platforms.  Meitasoft consultants can also help you with the technical design and execution aspects of deploying marketing automation solutions – we can hold our own with your IT techies - freeing your team to focus on strategy, content, and creative. 

Lifecycle Support

  • Workflow Review and Requirements Gathering
  • RFP Creation
  • Platform Reviews and Requirements Mapping
  • Selection, Installtion Training and CHange Management
  • Marketing Automation and Execution
  • Reporting and Analysis

Contact Us

Call 617-398-0445 or write for to discuss ways we can help you justify your investment in Marketing Automation.